Amongst us, falling flat on floors covered in thoughtless taupes and sad cements, there’s a voice that says,
“Some people are creative and some just aren’t.”
Allow us to say in a diametrically ungrumpy voice,
“That’s nonsense.”
We say — nobody owns design.
Design belongs to everyone who gets up the courage
to make something marvelous.
And marvel, ladies & gentlemen, is in the eye of the maker.
We say — have your cake, drop it on accident,
and don’t worry a lick about the pink frosting
on your sea foam flooring.
We say — “hey fear, we see you. We see your true colors — your khaki temerity and non-committal neutrals.”
Berber doesn’t even sound like fun.
It sounds like you should say, “Excuse me” after it.
What we’re saying is, “There are no excuses.”
You are creatively capable.
Your bedroom can be built on a foundation of freedom
in clementine and lime.
Your kitchen floor can be kaleidoscopic
and your basement can be wall-to-wall
“wonder how she did that?”
It’s all about the “can bes.”
Because FLOR is a fully changeable system based on squares.
And squares can be dots. Or triangles.
And triangles are the scientific symbol for change.
It doesn’t have to be science.
It just has to make you happy.
So you can change your mind and your design
any time you take hold of the “can bes.”
The world can be a better place if we work together
to make great design mean smart design.
Smart for you, your family and our planet.
So make something that makes you happy in khaki,
because neutral can be beautiful when you commit to it.
Go on, make something lovely in lavender,
joyful in exclamation-point persimmon,
And don’t cry over spilled milk, wine, juice, pop,
or anything at all. (But go ahead and cry over the movie UP because we’re all human.)
Let’s power floor-first into the unabashed,
playful pursuit of possibility.
Let’s make something marvelous together.
FLOR. Design possibilities to infinity.
